Download the program in PDF format.

Tuesday, October 2:

5:00 p.m. – 7:00 p.m.
6:00 p.m. – 8:00 p.m.

Registration and Information
Opening Reception & Registration

Wednesday, October 3 - Conference:

7:00 a.m. – 5:00 p.m.
7:30 a.m. – 8:30 a.m.
8:30 a.m. – 8:45 a.m.
8:45 a.m. - 10:00 a.m.
10:00 a.m. – 10:30 a.m.
10:30 a.m. - 12:00 p.m.

Registration and Information
Opening Keynote: “Talent Management that Rocks”
Networking Break with Exhibitors
Concurrent Sessions

1. Recruit and Inspire Top Talent
Most businesses in Ontario say they do not have a problem finding potential workers, but finding employees with the right skills for the job is difficult. Star employees have a significant impact on future growth and continued profits, so knowing how to find, attract, and keep top notch staff is essential for any business. Find out what other tourism businesses have done to recruit and inspire top talent even during difficult seasons.

Session outcomes:

  • Discover innovated retention strategies
  • Understand how successful companies manage their talent
  • Learn about specific examples of employee perks/benefits
  • Discuss new solutions to the challenges of seasonal workers

2. Connect Your Brand: Prosperity Through Regional Partnerships
Regional tourism networks focus on building a strong competitive tourism industry. Tourism businesses are engaging with Regional Tourism Organizations to generate increased economic activity and fill more jobs. Find out how regional networks can support workforce plans.

Session outcomes:

  • Learn the steps to employing and training a local workforce
  • Examine barriers for implementation and how they can be overcome
  • Identify areas in your training program that can connect to the branding strategy in your region

12:00 p.m. – 1:30 p.m.
1:30 p.m. – 3:00 p.m.

Concurrent Sessions

3. Optimize Your Talent Search Through Education/Industry Partnerships
Outlining a career path and managing expectations are major conditions to hiring and keeping tourism grads. Hear how industry leaders are working together with the education community to provide quality work placements, which lead to successful tourism careers.

Session outcomes:

  • Understand the motivations and expectations of graduates entering the industry
  • Explore how entrants see their career path and job duties
  • Learn how and why your business should hire a tourism graduate

4. Competitive Strategies To Enhance The International Visitor Experience
Are you ready to offer first class service to international visitors? Get the most current and comprehensive information on international visitor arrivals and discover how your business can tap into this fast growing market.

Session outcomes:

  • Identify how international visitors will impact your business
  • Learn how experienced organizations meet the needs of international visitors
  • Anticipate situations that will require additional training for staff

3:00 p.m. – 3:30 p.m.
3:30 p.m. – 4:00 p.m.
4:00 p.m. – 5:00 p.m.

6:00 p.m.

Networking Break with Exhibitors
International Training: The Sky's The Limit
Closing Keynote:
"Why WestJet is Canada's Most Attractive Employer"
Dinner Reception

Thursday, October 4 – Your Choice of Workshops:

7:00 a.m. – 3:00 p.m.
8:00 a.m. – 9:00 a.m.
9:00 a.m. – 10:30 a.m.

Registration and Information
Plenary Session

A Changing Workforce. Are You Ready?
Canada’s workforce is aging. A skill shortage already exists, and over the next decade, the Canadian tourism sector can expect a shortfall of more than 114,000 employees! Are you ready? Tourism businesses, small and large, must extend their reach to attract employees from alternative labour pools if they want to remain competitive. New Canadians, visible minorities, mature workers, persons with disabilities and Aboriginal peoples have long been overlooked, and as a result, a vast pool of qualified talent remains untapped. Learn how your business can capitalize on all of the available labour pools– you’ll gain a better understanding of each group and how best to reach them.

10:30 a.m. – 10:45 a.m.
10:45 a.m. – 12:00 p.m.

Registration and Information
Plenary Session

Attract and Retain Talent: Less Hassle, Higher Returns
Qualified employees are already in short supply in the tourism sector and the problem is only going to get worse. With such a wide variety of recruitment options now available to employers, how do you choose the one most likely to net that perfect employee? This session will explore the range of recruitment resources available to increase the chances of finding qualified, experienced staff, while also boosting the employer’s profile among job seekers.

12:00 p.m. – 1:00 p.m.
1:00 p.m. – 2:45 p.m.

Plenary Session

Increase Productivity – Increase Profits
Assess the effectiveness of your current HR practices and learn how to create a workplace that helps motivate and retain staff and increase productivity. This session addresses practical HR templates, checklists, training products and other tools developed in collaboration with industry to meet the needs of small and large tourism operators.

2:45 p.m. – 3:00 p.m.
3:00 p.m. – 5:00 p.m.

Networking Break
Plenary Session

Strategic Social Media: Social Networking to Tap into Talent
We all know that using social media allows us to expand our network, and human resources is no exception. As social media becomes more widely used in the business world, HR professionals will have a significant opportunity to leverage this powerful medium in many parts of their jobs. This session elaborates on how to use new media to connect with your current and future workforce and how to collaborate with your peers in HR.


9:00 a.m. – 10:30 a.m.

Keynote “The Impact of Canada’s Changing Demographics”

Alex Usher - President of Higher Education Strategy Associates and Editor-in-Chief of Global Higher Education Strategy Monitor. An internationally recognized expert in student financial aid and quality measurement in post-secondary education, Mr. Usher has authored numerous ground-breaking studies in higher education. In addition to his years of work on higher education in Canada, his recent work spans Asia, Europe and Africa.

10:30 a.m. – 10:45 a.m.
10:45 a.m. – 12:00 p.m.

Concurrent Sessions 1 & 2

1. Overview of CTHRC and emerit Resources
The CTHRC offers a number of resources that can assist you whether you are building a curriculum from scratch or need some supplemental materials for your course. In this session, you will learn about emerit products and tools and see actual examples of program content.

2. Building Industry Responsive Events Programming
Determining how industry and academic qualifications fit together is an essential part of improving labour and learner mobility and establishing professional standards of practice. This session will look at recent developments in the events sector, including the establishment of international standards to inform academic and industry certification programs, such as the emerit Event Management International Competency Standards (EMICS) and Meeting Professionals International’s (MPI) Meeting and Business Event Competency Standards (MBECS). Participants will learn about an MBECS-based curriculum guide that can help instructors, course developers, and program administrators build and benchmark programs that are aligned with industry standards and connect students to industry credentials.

12:00 p.m. – 1:00 p.m.
1:00 p.m. – 2:00 p.m.

Building on a Common Experience:
A National Dialogue on Tourism Learning Systems

Participants will discuss various provincial and regional approaches to hospitality and tourism education. This session aims to establish a national dialogue on tourism education in Canada by providing examples of how educators harness strengths and approach unique circumstances of their jurisdiction to create globally competitive programming and to enhance labour and learner mobility.

2:00 p.m. – 3:45 p.m.

Establishing Quality Assurance Standards for Relevant,
Current and Competitive Programs in the Global Marketplace

Canadian post-secondary institutions are widely recognized for their high quality programming. In the absence of a national quality assurance framework or guidelines, Canadian institutions and programs follow provincial and institutional requirements to establish quality assurance criteria within their own systems. In partnership with Canadian post-secondary tourism educators, the CTHRC has initiated work on a resource guide to establish voluntary national benchmarks for quality tourism and hospitality programming in Canada. Participants in this session will have the chance to learn about and discuss this project as well as some of the innovative practices that are taking place in programs across the country. They will also have the opportunity to work with some of the hands on tools that can be incorporated into your program/course planning.

3:45 p.m. – 4:00 p.m.

Closing Remarks

Register on-line


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